Apothic WINES Social
Brand: Apothic Wines/E&J Gallo Winery
Agency: Red Tettemer O’Connell & Partners
Role: Art Director/Creative
CD: Todd Taylor, Ari Garber
Production: R+TOP Makers
For Apothic Wines' social media content, we conceptualized and crafted a series of visually striking imagery that encapsulated the brand's signature edgy vibe. The content included cocktail recipes, pairing inspo, and dynamic imagery that emphasized the flavor notes of the wine. The art direction focused on creating a bold aesthetic, using dramatic lighting and rich, moody colors to convey the enigmatic allure of Apothic Wines. The series tells a story of sophistication and daring, mirroring Apothic Wines' own narrative. The photos are not just product shots but scenes that evoke emotion and invite the audience to experience the bold essence of Apothic.
APOTHIC X BACHELORETTE PARTNERSHIP
The RTOP creative/social team was tasked with announcing and nurturing the partnership of Apothic Wines as the official sponsored wine for the 2023 season of The Bachelorette across several social media channels.
Apothic held several events over the partnership such as weekly giveaways, interactive content for viewers, watch party inspiration, sweepstakes, and social posts that correlated with each major episode of the show.
RTOP creative and production teams also produced a custom end card signifying the partnership to compliment the brand’s existing Thunderstorm spot to be aired via Hulu, Disney, and Linear TV.
