The gabaghoul returns

Brand: Dietz & Watson

Agency: Red Tettemer O’Connell & Partners

Role: Art Director

Director/ECD: Todd Taylor

Group Creative Director: Ari Garber

ACD/Copy: Roman Manning

Production: Format

For Dietz & Watson's 2024 Halloween campaign, we highlighted their premium uncured Dietz Dogs with a spooky, comedic twist. Featuring Sopranos star Steve Schirripa as the 'Gabaghoul,' the campaign included four playful video spots—Mummy Dog, Ghosts, Hoagie Dog, and Not Now Ma—where Schirripa slings Dietz Dogs from a hot dog cart at dusk.

The campaign spanned several online platforms, including Snapchat, Reddit, Pinterest, Meta, TikTok, and YouTube, with live Philly pop-ups, POS displays, merch giveaways, recipes, foodie influencer collaborations, and even a custom Snapchat filter to engage fans during spooky season.

This campaign was featured on Adweek and Little Black Book.