The Moss Canvas Visual identity
The Moss Canvas is a visual identity project for Rachel Caudell, a small artist who creates beautiful and intricate paintings inspired by nature. The project aims to develop a brand identity that showcases Rachel's unique style and creativity. The brand’s visual style is earthy, organic, and natural. The brand has a touch of whimsy and elegance, as Rachel's paintings are meticulously crafted and highly detailed.
Listen up!
This branding visual direction was originally inspired by feelings invoked by the music in this playlist. Give it a listen!