Campbell’s Soup

Brand: Campbell’s Soup

Agency: Red Tettemer O’Connell & Partners

Role: Art Director

Director/ECD: Todd Taylor

Production: R+TOP Makers

Food Stylist(s): Brian Croney & Geri Radin

Props/Wardrobe: Christie Proud

This series of videos were designed to enhance the brand’s online presence on shopping platforms like Walmart and Amazon. These videos were tailored for Campbell's online digital shelf, covering their key product categories such as condensed eating, creamy, brothy, better for you, heart healthy, and kids. Each video beautifully highlights the versatility of Campbell’s soups, presenting them in dynamic, mouthwatering ways that inspire mealtime possibilities. Through a mix of cozy visuals and rich, food-porny shots, these videos showcase the deliciousness of Campbell’s soups, making them irresistible to viewers while aligning with the warmth and familiarity of the brand.