Trane Technologies:
ELECTRIFICATION Spot
Brand: Trane Technologies
Agency: Red Tettemer O’Connell & Partners
Role: Art Director/Creative
CD: Ari Garber
Senior AD: Caz Perez
Copy: Jackson Red
Production: Format & Pine Box Studios
For Trane Technologies, the goal was to create a :30 second spot that challenges preconceived notions about HVAC systems, transforming them from mundane necessities into objects of genuine excitement. The spot aimed to capture the life-changing impact of the Trane heat pump, showcasing its fully electric, near-silent, whole-house heating and cooling capabilities. This narrative was crafted to resonate with viewers on a personal level, humorously suggesting that anyone could become an enthusiastic advocate for heat pump technology. Through dynamic visuals and relatable scenarios, the spot illustrates how the Trane heat pump seamlessly integrates into everyday life. The spot successfully conveyed the transformative experience of owning a Trane heat pump, encouraging viewers to rethink their perceptions of HVAC systems. It emphasized the product's advanced technology and lifestyle-enhancing benefits, ultimately positioning Trane as a leader in HVAC technology.
You never thought you’d be the kind of person to get excited about HVAC.
Well, think again.
Because once you get your hands on the fully electric, near-silent, whole-house-heating + cooling miracle that is a Trane heat pump, you’ll abruptly and irreversibly transform into an evangelical heat pump enthusiast.
Go head. Doubt it all you want.
But when, one day, not long after you install it, you find yourself citing heat pump technology in casual conversation… Just remember that we told you so.
It’s exciting. Really.
